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About the Book

Trademarks and Unfair Competition: Law and Policy

Front Cover - Trademarks and Unfair Competition: Law and Policy

Third Edition

Graeme B. Dinwoodie
University of Oxford

Mark D. Janis
Indiana University Maurer School of Law

2010. 1,008 pages. ISBN: 978-0-7355-9486-9.


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About the Book

Trademarks and Unfair Competition: Law and Policy, Third Edition, is an accessible casebook for the trademarks and unfair competition course, featuring a complete, balanced, and teachable approach.

Features:

  • Organizes the many strands of trademark and unfair competition doctrine around a coherent conceptual framework.  The clear structure is divided into three parts:  foundation and purposes, creation, and scope & enforcement
  • Traditional case-and-note format, enhanced by summarizing problems that help students better understand the intricacies of key topics.  Visual aids are also included 
  • Features numerous Internet-related trademark issues, such as cybersquatting, keyword advertising, and domain name disputes.  Also addresses the relationship between trademarks and domain name, and the potential secondary liability of online auction websites such as eBay
  • Integrates international trademark issues with domestic issues
  • Thoroughly treats trade dress protection, integrated with issues of word mark protection
  • Helpful Teacher’s Manual includes analysis of the cases and problems

New to the Third Edition:

  • The Second Circuit’s crucial keyword advertising decision in Rescuecom v. Google
  • The Tiffany v. eBay decision on secondary liability for internet intermediaries
  • The Ninth Circuit’s application of Rogers in the video game context in E.S.S. Entertainment v. Rock Star Videos
  • The latest iteration of ITC Limited v. Punchgini, on well-known marks
  • North American Medical Corp. v. Axiom Worldwide, Inc., dealing with the availability of injunctive relief
  • Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC, on parodic uses of marks
  • C.B.C. Dist. And Marketing, Inc. v. Major League Baseball Advanced Media, L.P., addressing speech limitations on the right of publicity
  • Green v. Fornario and K and N Engineering, Inc. v. Bulat, on the award of attorneys’ fees in trademark cases